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How complacency affects your company's bottom line
How complacency affects your company's bottom line
How often do you see a headline about yet another company’s legal battle with its outsourced suppliers and contractors because of negligence? Unfortunately, far too often. And, usually, the story does not have a happy ending for the company’...
The mistake brands can't afford to make with virtual reality
The mistake brands can't afford to make with virtual reality
Virtual reality has been widely hailed as the breakthrough technology of 2016 - and for good reason, not least of all because The New York Times has just grabbed two Grand Prix awards at the Cannes Lions festival for its virtual reality film about the ...
Trends for the supply chain in 2016
Trends for the supply chain in 2016
Faced with increasingly complex global markets, labor issues and major economic fluctuations, supply chain leaders are looking for solutions that can help meet these challenges. Here's a look at the supply chain trends for 2016 that will help global or...
The industrialization of print
The industrialization of print
The printing industry is in the midst of an evolution. In the centuries since the press was first invented, printing was an art. Pieces were created by skilled craftsmen who could take the imagination of their clients and turn it into a reality. Even t...
Infographic: What content types should you create
Infographic: What content types should you create
Content marketing is both an art and a science — how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Once you figure out those basics, you still need to figure out your theme, ...
You say you're customer-centric, but are you really?
You say you're customer-centric, but are you really?
Most business leaders stress the importance of understanding customers to stay relevant in today's fast-changing competitive environment. Why, then, do many companies focus inward and, as a result, overlook or underestimate change signals? The pace of ...
Busting more myths about print and paper
Busting more myths about print and paper
There is a lot of misinformation about paper use and sustainable forestry. Check out the new Two Sides North America animated video busts more myths about print and paper! Two Sides illustrates why 165 companies globally have removed Go Paperless - Go ...
Caution: Dangerous B2B marketing fail ahead
Caution: Dangerous B2B marketing fail ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end...
Futuristic data security from a pen and pad
Futuristic data security from a pen and pad
“Paper records are the killer app for stopping hackers" and "computerized data are inherently insecure,” notes Glenn Reynolds. An article, which appeared on the USA Today website, examines how hackers have caused grief to major organization...
Study: 3-D printing to shake up supply chain world
Study: 3-D printing to shake up supply chain world
The technology for 3-D printing has roots that go back decades. The minds behind it were visionary. But for many years, 3-D printing appeared — at least in the mainstream view — to be more of a novelty than a practical tool to advance comme...
4 ways to take advantage of local marketing
4 ways to take advantage of local marketing
Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right lo...
Smaller printers are giants in profits
Smaller printers are giants in profits
The changes in the media markets led to the declines in magazines, catalogs, newspaper inserts, and many of the products produced by large printing organizations. For years, these companies were giants in the industry, but recently this sector has been...
3 things you should know about your competitors
3 things you should know about your competitors
Can you imagine living in a noncompetitive environment? Just think about how this would affect the way you run your company. You would have only one paper supplier. Just one press supplier. No choice of transport, power or consumables suppliers.
How to give business to a competitor in one easy move
How to give business to a competitor in one easy move
Matthew Parker writes: A managing director that I know had recently been to visit a customer. The managing director was making an important presentation and hoping to win a new contract, and traveled to the customer by train.
The printing industry and patent trolls — the industry responds — what to do and not ...
The printing industry and patent trolls — the industry responds — what to do and not ...
Harvey R. Levenson writes: Unfortunately, companies threatened by patent trolls are often inexperienced in dealing with lawsuits, are intimidated by being served legal warrants, cannot afford to retain attorneys, and some give in to the demands of trol...
How to create an employee advocacy program in 3 steps
How to create an employee advocacy program in 3 steps
When you think about social media marketing, chances are you're thinking about getting your customers to talk, share and like your brand's content. Yet you already have an enthusiastic group of individuals who you're not taking advantage of — you...
Designing supply chain networks the right way
Designing supply chain networks the right way
Today's leading computer models are accommodating multi-echelon networks, with thousands of SKUs, and with nodes and links totaling in the hundreds of thousands. Further, the traditional problem of data availability is also not as limiting of a factor,...
Do print buyers want your promotional print materials?
Do print buyers want your promotional print materials?
No, they don’t. Yes, they do. This isn’t me being indecisive. It’s just the truth.
Don't try and train your customers
Don't try and train your customers
Your customers don’t want to be trained, your customers want you to make them look good in front of their boss, get them promoted, and generally make their lives easier. Don’t try and educate your customers, sell them on what’s in it ...
Tools make it possible, but people make it happen
Tools make it possible, but people make it happen
If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs." Some of them have names everyone knows like Facebook, LinkedIn, Twitter and YouTube. Others have names like Salesforce, ...
Why supply chain has taken so long to migrate to the cloud
Why supply chain has taken so long to migrate to the cloud
Various flavors of hosted applications — whether labeled the cloud, software as a service, or on-demand — have become ubiquitous in the world of information technology. Early versions of the concept extend as far back as the 1960s, but the ...
Do you know what your customers want?
Do you know what your customers want?
Knowing what customers are looking for helps you shape the most effective strategic plan and can make your brand stand out from the rest. A company has researched more than 500 organizations to gain a deeper understanding of what made them successful a...
Going green? Be careful — it's a jungle out there!
Going green? Be careful — it's a jungle out there!
Retailers and marketers should be cautious when making “green” claims in the U.S. because the Federal Trade Commission (FTC) has brought an increased number of enforcement actions against companies for making allegedly deceptive environment...
When it comes to professional ads, print makes its comeback
When it comes to professional ads, print makes its comeback
The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. And, somehow, the longer it continues, the stronger the performance becomes.
Must have data for multichannel marketing
Must have data for multichannel marketing
Nielsen’s new report “Comparable Metrics: Q4 2015,” released recently, includes a wide variety of digital media, including TV, radio, TV connected devices and PCs. But the most striking element in this report is the data on mobile. We...
Pass the word: Print drives America
Pass the word: Print drives America
Printing is far bigger and much more influential than many people give it credit for. It’s time to correct the perception.
The value of digital printing
The value of digital printing
The numbers are impressive. Print industry trade association PODi says that the retail value of digital printing in North America is now over $30 billion per year, representing what it correctly calls “a huge market.” According to the S...
Print and paper: The facts
Print and paper: The facts
When it comes to the sustainability of the graphic communications value chain, it's important to separate verifiable facts from opinions and misleading information. On the Two Sides website, there are a number of fact sheets related to the sustainabili...
3 direct mail methods to target your best prospects
3 direct mail methods to target your best prospects
Are you mailing to the best prospects for your business? If not, you're not using your advertising budget effectively.
Survey: Print stays strong
Survey: Print stays strong
Every year, target marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print.
With print, brands live haptically ever after
With print, brands live haptically ever after
Haptics is the branch of neuroscience concerned with the sense of touch. Daniel Dejean of Sappi discusses why the tactile appeal of print — along with all of the other kinds of sensory stimulation it provides — can be such a powerful advant...
The secret to supply chain success: Agility
The secret to supply chain success: Agility
One of the main issues facing supply chain managers is that low-cost, efficient supply chains are very attractive when things are going well, however, they make it very hard to predict major disruptions. And, because these supply chains are so reliant ...
Consumers: We're tired of being pressured to go digital only
Consumers: We're tired of being pressured to go digital only
Are you tired of being pushed into digital-only communications from the companies you work with? If so, a new study shows that you're not alone.
Print marketing trumps social media
Print marketing trumps social media
The enduring debate of print versus online marketing has been upended by a Melbourne marketing professor, who says social media is overrated and print is still widely trusted.
The supply chain's weakest link
The supply chain's weakest link
If the definition of great divide is “a distinction regarded as significant and very difficult to ignore,” then the supply chain is facing one of epic proportions. There is a significant need for talent across the supply chain and that need...
Blame it on the activity trap
Blame it on the activity trap
Here's why we can't get things done: blame it on the classic activity trap. Goals — it all starts with goals. You know, where we're going or what we're trying to accomplish. If we have no goals; then it doesn't matter what we do with our time for...
19 consecutive months of improved US commercial printing shipments
19 consecutive months of improved US commercial printing shipments
U.S. commercial printing shipments have increased compared to the prior year for 19 consecutive months.
Here's a tip on developing your target market
Here's a tip on developing your target market
Are you targeting the right customers? One of the key parts of creating a TPD messaging is targeting the right customers. You can’t be all things to everyone. It’s better to focus on a specific target market. Some companies call this focusi...
Winning strategies: How to get home before 8 pm
Winning strategies: How to get home before 8 pm
“I’m swamped and overwhelmed. How can I take back control of my workday so that I am not getting here when it is dark, driving home in the dark, and in between, missing lunch and never being able to finish even half of a cup of coffee befor...
Why millions of Americans choose paper
Why millions of Americans choose paper
USA Today recently featured the results of a Creditcards.com survey and it's another example of the social benefits of print and paper.
Recruiting the best supply chain talent
Recruiting the best supply chain talent
The competition for supply chain talent at schools with elite undergraduate programs continues to increase. Each year companies compete for the same candidates, seeking those with high GPAs, good internships and leadership experience.
Print books, e-tailers gained in popularity in 2015
Print books, e-tailers gained in popularity in 2015
Consumers made a few notable shifts in their book-buying habits in 2015, according to a new report, “Year in Books Review, 2015,” due out soon from Nielsen. The most pronounced change was in format preference. Unit sales of print books rose...
Outsourcing the indirect supply chain
Outsourcing the indirect supply chain
Managing a high-volume tool crib operation that encompasses more than 7,500 unique part numbers is a top priority for Smith & Nephew's Memphis manufacturing operations.
We spy a new marketing trend — location-based marketing
We spy a new marketing trend — location-based marketing
As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consum...
Millennials are an emerging consumer powerhouse
Millennials are an emerging consumer powerhouse
The Census Bureau estimates that there are currently 83.1 million millennials in the United States. These individuals account for more than 25 percent of the population and outnumber Baby Boomers by 7.7 million. Their spending power surpasses $600 ...
QR codes: Do this, not that
QR codes: Do this, not that
Heidi Tolliver-Walker writes: When do I see QR codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are ...
Tips for going into business with your friends
Tips for going into business with your friends
Andrew Dark and John Armstrong started their U.K.-based printing store Custom Planet from their bedrooms while still studying at university, so they know a thing or two about going into business with a friend. Andrew tells us how to succeed in a busine...
Is Ford's new $1.2 billion headquarters the future of sustainable facilities?
Is Ford's new $1.2 billion headquarters the future of sustainable facilities?
Ford announced plans to transform its 60-plus-year-old Deadborn, Michigan, campus into a high-tech, high-efficiency headquarters. The project will take 10 years to complete and cost upwards of $1.2 billion, according to some estimates, although For...
Value based pricing: Fact or fiction
Value based pricing: Fact or fiction
Howie Fenton writes: Most executives agree with the importance of accurate estimates but few take the actions required to insure accurate estimates. In working with more than a hundred companies, I estimate that less than a third of companies maintain ...
Updated commercial printing forecasts to 2021
Updated commercial printing forecasts to 2021
Now that 2015 data are complete, we have run the forecasting models again and present them in this chart. Our forecasting approach is different from others and those philosophies are described in a column from February 2015 and with a follow-up in June...
Career advice for supply chain professionals
Career advice for supply chain professionals
It is a great time to be a supply chain professional. Emerging technologies such as internet of things, cognitive computing, and augmented reality are creating new challenges and new opportunities for supply chain management professionals. Rise of real...
Quality today, quantity tomorrow
Quality today, quantity tomorrow
When an organization is in its startup mode, the "tyranny of the urgent" is fairly understandable given that the organization is desperately trying to accomplish its primary goals. Examples of these goals might include building its programs, services, ...
In magazines, is bigger really better?
In magazines, is bigger really better?
Among fashion and lifestyle magazines, the growing consensus seems to be that bigger is better.
Don't take unnecessary chances with your supply chain
Don't take unnecessary chances with your supply chain
Operating in today’s global economy can wreak havoc with your supply chain. If you can identify the major risks and come up with mitigation strategies, you should be able to navigate your way through things successfully. Sounds good, but the prob...
Print catalogs preferred by shoppers
Print catalogs preferred by shoppers
The latest survey released by the Australian Catalogue Association says printed catalogs continue to give advertisers a powerful competitive advantage, with consumers staying loyal to letterbox marketing.
Managing cybersecurity and supply chain risks: The board's role
Managing cybersecurity and supply chain risks: The board's role
Security is no longer solely the IT and security department's responsibility. The types of threats alone have changed in recent years, as politically motivated attacks and those seeking intellectual property become increasingly commonplace.
Rekindle your former business relationships
Rekindle your former business relationships
Results vary when trying to rekindle former business relationships. If you choose realistic targets and work them properly, it’s reasonable to expect 50 percent of your target list to consider working with you again and 50 percent of that number ...
6 steps to optimize your transition to a new digital print technology
6 steps to optimize your transition to a new digital print technology
When you add a new print technology into your business, it's an opportune time to identify areas of your current workflow that can be optimized or approached in a more cost-effective manner. However, a change to your workflow process, addition of new s...
Working in vs. working on your print business
Working in vs. working on your print business
Trying to find time to think and be creative about our business is very hard in the print industry. We live in an industry where our customers rely on us daily to pull off impossible deadlines on difficult projects. However, we must find the time to t...
What does gender have to do with sustainability?
What does gender have to do with sustainability?
Take your pick of terminology: balance; equality; empowerment; fairness. The point is that gender matters now more than ever — not just for the sake of individual women, but for the prospects of the global economy, the environment and society at ...