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3 direct mail methods to target your best prospects
3 direct mail methods to target your best prospects
Are you mailing to the best prospects for your business? If not, you're not using your advertising budget effectively.
3 things you should know about your competitors
3 things you should know about your competitors
Can you imagine living in a noncompetitive environment? Just think about how this would affect the way you run your company. You would have only one paper supplier. Just one press supplier. No choice of transport, power or consumables suppliers.
We spy a new marketing trend — location-based marketing
We spy a new marketing trend — location-based marketing
As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consum...
Consumers: We're tired of being pressured to go digital only
Consumers: We're tired of being pressured to go digital only
Are you tired of being pushed into digital-only communications from the companies you work with? If so, a new study shows that you're not alone.
The mistake brands can't afford to make with virtual reality
The mistake brands can't afford to make with virtual reality
Virtual reality has been widely hailed as the breakthrough technology of 2016 - and for good reason, not least of all because The New York Times has just grabbed two Grand Prix awards at the Cannes Lions festival for its virtual reality film about the ...
Smaller printers are giants in profits
Smaller printers are giants in profits
The changes in the media markets led to the declines in magazines, catalogs, newspaper inserts, and many of the products produced by large printing organizations. For years, these companies were giants in the industry, but recently this sector has been...
Must have data for multichannel marketing
Must have data for multichannel marketing
Nielsen’s new report “Comparable Metrics: Q4 2015,” released recently, includes a wide variety of digital media, including TV, radio, TV connected devices and PCs. But the most striking element in this report is the data on mobile. We...
Outsourcing the indirect supply chain
Outsourcing the indirect supply chain
Managing a high-volume tool crib operation that encompasses more than 7,500 unique part numbers is a top priority for Smith & Nephew's Memphis manufacturing operations.
Print books, e-tailers gained in popularity in 2015
Print books, e-tailers gained in popularity in 2015
Consumers made a few notable shifts in their book-buying habits in 2015, according to a new report, “Year in Books Review, 2015,” due out soon from Nielsen. The most pronounced change was in format preference. Unit sales of print books rose...
19 consecutive months of improved US commercial printing shipments
19 consecutive months of improved US commercial printing shipments
U.S. commercial printing shipments have increased compared to the prior year for 19 consecutive months.
Quality today, quantity tomorrow
Quality today, quantity tomorrow
When an organization is in its startup mode, the "tyranny of the urgent" is fairly understandable given that the organization is desperately trying to accomplish its primary goals. Examples of these goals might include building its programs, services, ...
Why millions of Americans choose paper
Why millions of Americans choose paper
USA Today recently featured the results of a Creditcards.com survey and it's another example of the social benefits of print and paper.
Career advice for supply chain professionals
Career advice for supply chain professionals
It is a great time to be a supply chain professional. Emerging technologies such as internet of things, cognitive computing, and augmented reality are creating new challenges and new opportunities for supply chain management professionals. Rise of real...
Value based pricing: Fact or fiction
Value based pricing: Fact or fiction
Howie Fenton writes: Most executives agree with the importance of accurate estimates but few take the actions required to insure accurate estimates. In working with more than a hundred companies, I estimate that less than a third of companies maintain ...
Recruiting the best supply chain talent
Recruiting the best supply chain talent
The competition for supply chain talent at schools with elite undergraduate programs continues to increase. Each year companies compete for the same candidates, seeking those with high GPAs, good internships and leadership experience.
How complacency affects your company's bottom line
How complacency affects your company's bottom line
How often do you see a headline about yet another company’s legal battle with its outsourced suppliers and contractors because of negligence? Unfortunately, far too often. And, usually, the story does not have a happy ending for the company’...
Tools make it possible, but people make it happen
Tools make it possible, but people make it happen
If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs." Some of them have names everyone knows like Facebook, LinkedIn, Twitter and YouTube. Others have names like Salesforce, ...
Working in vs. working on your print business
Working in vs. working on your print business
Trying to find time to think and be creative about our business is very hard in the print industry. We live in an industry where our customers rely on us daily to pull off impossible deadlines on difficult projects. However, we must find the time to t...
The industrialization of print
The industrialization of print
The printing industry is in the midst of an evolution. In the centuries since the press was first invented, printing was an art. Pieces were created by skilled craftsmen who could take the imagination of their clients and turn it into a reality. Even t...
How to give business to a competitor in one easy move
How to give business to a competitor in one easy move
Matthew Parker writes: A managing director that I know had recently been to visit a customer. The managing director was making an important presentation and hoping to win a new contract, and traveled to the customer by train.
The supply chain's weakest link
The supply chain's weakest link
If the definition of great divide is “a distinction regarded as significant and very difficult to ignore,” then the supply chain is facing one of epic proportions. There is a significant need for talent across the supply chain and that need...
The printing industry and patent trolls — the industry responds — what to do and not ...
The printing industry and patent trolls — the industry responds — what to do and not ...
Harvey R. Levenson writes: Unfortunately, companies threatened by patent trolls are often inexperienced in dealing with lawsuits, are intimidated by being served legal warrants, cannot afford to retain attorneys, and some give in to the demands of trol...
You say you're customer-centric, but are you really?
You say you're customer-centric, but are you really?
Most business leaders stress the importance of understanding customers to stay relevant in today's fast-changing competitive environment. Why, then, do many companies focus inward and, as a result, overlook or underestimate change signals? The pace of ...
Study: 3-D printing to shake up supply chain world
Study: 3-D printing to shake up supply chain world
The technology for 3-D printing has roots that go back decades. The minds behind it were visionary. But for many years, 3-D printing appeared — at least in the mainstream view — to be more of a novelty than a practical tool to advance comme...